Lots of smart entrepreneurs about the original intention of the hardware will mention something about ideals and feelings, such as expectations of childhood dreams, girlfriends, or inspired by movies or games and shocking, of course, there are also more wide of the mark, for example one day head suddenly aspired to be the China of jobs and so on. Description on these intentions are usually in a "If XXX, then my XXX" sentence to sum up or wrap. It understood them better because their needs tend to be most sensitive. So when a baby learns that MoE technologies CEO Mr. Chen Qinghua – let us be clear: gender male, had no children-make a smart baby with milk machine when, to tell you the truth, Lei feng's network reporter couldn't help but suspect he is funny.
Baby cute technology founder and CEO Mr. Chen Qinghua
Even children are not people who want to make a baby?
Qinghua Chen is an industrial designer who previously done for companies such as Haier, Hisense, TCL advanced product development, product process development has accumulated a lot of experience. In 2014, he started the business, wanted to do a "what they can be used in the future to. "
Idea project when he noticed some friends with children to feed this thing is kudachoushen: not only to control the temperature of water, how much milk but also accurate to the gram, let alone regardless of day and night baby cries to go serve. Thus, Qinghua Chen partner together, going to do a smart with milking machines.
For his numerous combat-torn, many of which are considered on paper: even children are not people who want to make a baby? This is like single dog comment couples lives-the "HA HA" given to you. Even more ridiculous is that baby MoE team spent more than 10 days time, through hundreds of quantitative surveys and dozens of qualitative consulting to evaluate the size of this demand, the result was dealt a blow.
"Some mothers find this product very well, others said that it was not helpful, but these people......"
"A lot? "
"On. "
People who think that they have no needs, Qinghua Chen an account: "the same milk powder is generally scattered clothes and bottled, barrel more expensive than bulk out around 30%. In order to maintain the quality of milk that mothers can usually buy sealed bottled baby formula money 8000-10000 dollars a year. But if used with machines you buy bulk milk can, which can save about 3000 dollars a year, infant feeding usually takes 2-3 years, is clear that altogether can save much money. "
This "milk account" and later used in product promotion "account" is helping him hold firmly. But questions still abound from the various parties.
On January 4, 2015, baby MoE Milking of intelligent machines in Taobao raised the support of 3794 people, raised 3245356 Yuan, 649% goal.
Milking intelligent machines, scantily clad, feel good look
First of all be safe, followed by iWatch Case
Intelligent with milking machines and Milking did not think small, even a little drinking attitude. Its design simplicity, but its operation but the process was complicated by Lei Feng network reporter surprised: the need to manually add milk and water, the machine starts to be connected with a mobile phone via Bluetooth and bound, registered in the APP log, scan bar code synchronization on milk powder formula information you can phone or touch-screen operation to the fuselage to brew a cup of milk. Manually add water and milk powder, scan barcodes and bound to log what a ghost, it is necessary to make things so complicated?
In this regard, Qinghua Chen's explanation is that the bound landings were to the same account when different mobile phones can synchronize data; scanning barcodes because they do milk information base, these 2 steps only need to complete will be used for the first time.
"Initially when we engage in the kinds of products, and that most users need to be convenient, but it turns out I was wrong, users demand maximum safety, followed by convenience. "
Identity permissions in addition to the protection, the hardware itself has also done a lot of security measures. Milking EU RoHS-compliant material is used to manufacture body design removable sealed cartridge, thermostat water tank, mixing Hopper, are separate washing and disinfecting. In addition, if the hardware fails or is not installed, then let the washed milk function cannot be achieved. Meanwhile, mobile phone APP to display operational status, to allow users to troubleshoot or background.
Clean these parts is also buying a sterilizer, was suddenly in trouble again
Component can be called "with milk machines"
Concentration of milk for the baby to have stricter requirements, ensure that the powder feed rate accuracy and flush in the powder mix is baby cute team in the biggest problems encountered in the process.
Milk itself with viscous and inertial differences in the transmission of the powder box, baby MoE found that the powder is not as simple as originally envisaged. To maximum to reduced sent powder volume of errors, Qinghua Chen they do has several months of experiment, currently of solution programme is in Milking distribution milk machine will be powder box design into with points grid and dial tablets of style, used photoelectric switch to control points grid turned and out powder hole of calibration, dial tablets can guarantee each grid of milk all dropped, such each turned a grid about has 1.25 grams of out powder.
This is the powder box inside the fuselage, art is beautiful
In powder mix of links, avoid caking of powdered milk and milk residues, baby MoE team through a series of experiments solution is starting to be adopted after 2 seconds the water, water in mixing silos (funnel-shaped milk outlet) formed in whirlpool, and then dissolve milk powder falling into the whirlpool, powder and water for 2 seconds after the end.
Mixed warehouse structure map, not feeling very complicated?
Greater ambitions?
Baby MoE team has now recorded more than 1800 different brands, different segments of milk ratio data, using mobile phone scanning the bar code on the package after the recognition, washed milk of Milking operations are in strict accordance with the brand's ratio and temperature requirements. In addition, the Milking of offline users a week feeding via mobile phone can get to flush milk milk, frequency and other information.
Think of baby feeding data will fly baby cute background, suddenly a sense of prying 囧
This information combined with infant data such as height, weight, and form a baby grow up archives. This data in the future to the children of parents, infant and child development researchers, hospitals and increasingly important reference value of milk powder manufacturers. About how to use the data, Qinghua Chen said they are still in discussions, but he hoped the baby MOE to always maintain a neutral position.
It is said that there are many milk powder manufacturers have been in contact and baby MoE
Faithful implementation of user participatory design
User participatory design is a lot of hardware of intelligent design ideas, baby MoE tries to adhere to this philosophy during the product development process. For example, in the planning phase, baby MoE team through surveys of users and consulting experience, analysis of similar products and breaking through discussions to work out a number of design principles, and give it to a user review, the final design frames out of the Milking.
Qinghua Chen said user participatory design is his product's design, industrial designers should avoid from their own subjective feelings set off on a product.
As a former designer, reporters saw this sketch of Lei Feng network feel a sense of kinship with double ...
"Raise the way we think it not right" iWatch bumpframe
Many startups are worried about supply chains and manufacturers to select questions, Qinghua Chen relying on his earlier work experience and contacts more easily solved, but Milking is almost planted in capacity.
All the raised end of the screenshot, it is said that this result has been quite good
"Milking all the chips was caught late last year ' 12 ', plus a partner too Firebird and treasure all the chips to a lot of publicity support, but the results are very surprising. I originally thought they could sell hundreds of units, unexpectedly sold thousands of units, raised halfway, we feel this is not right. "
Before and after the Spring Festival, workers leave early, holidays, extra long, at that time I could not find enough workers to complete Assembly, baby MoE only announced delivery delays.
In order to improve efficiency, friendly MoE rearranging the Assembly line and the SOP (standard operating procedures) that are specific to each batch of production per worker each day. Product part came down from the injection molding machine, assembly lines, each station's workers to do step operation and inspection of baby cute with factory team to promote standardization of all processes. Meanwhile, baby MoE also face complaints from raising users, Qinghua Chen joked they went for a addiction to customer service.
Remember the capacity crisis, Chen Ching-hua is the biggest experience in intelligent hardware this area must find professional people to do professional things, have a strong ability to resist pressure and the ability to resolve issues quickly, because "there are so many pit, there must be awareness".
Raising the value
Even pressure to delay shipping so embarrassed, Qinghua Chen still think the chip is supposed to do.
"I think smart hardware actually is divided into the following stages: first, make products and, secondly, from products to mass production; and, third, from production to stabilize. But raised here from the second stage to the third stage of convergence. Actually used in machines a week, a month, two months, user feedback on different issues. These issues are difficult to test in the research and development process emerged, and this is raising the maximum value. In addition, users tend to raise the deeper understanding of smart hardware, their views of extremely has the reference value, to help the team get better and complete product. "
Baby MoE problems early user feedback is currently being improved, except in some online and offline as well as special channels for products beyond the pilot, officially on sale they are not worried. Qinghua Chen wanted to exclude these issues, advances the Milking yield even higher.
Milking intelligence appeared with milking machines in some experience showcase
Taobao search key word "milk punching machine", most of the products are non-intelligent, such as baby cute and intelligent machines connected to the mobile APP currently only one, but there will definitely be more competitors in the future. When it comes to strategy, Qinghua Chen said baby MoE through online publicity by improving brand reputation; also makes technology products for quick iteration; in addition, they also plan to do some public undertakings, such as milk brand information, data such as information on infant feeding business as an official White Paper on infant and young child feeding, hoping to make baby MOE to create more social value.
Lei feng's network wants to be the best technology and business reports, now, we launched a formal official mailbox facilitate people seeking coverage, the address is: Startup@leiphone.com, welcome to contact!
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