In the past year, Microsoft grew to a divided existence. A new look, and take notice of, eat, decrepitude is his label. Can be said that in this year, Microsoft is the stunning growth and stunning black technology, which side is the bust of the recession and perfunctory, brought about by the promise of despair.
The dazzling, business growth and a breathtaking black technology
Under the leadership of the Nadela, over the past year, Microsoft in many places are said to be new, so people take notice of. In that year, Windows cloud services, 10, Surface, HoloLens and stock values have made considerable progress, old and makes people think Microsoft is pictured, one period.
Windows 10 in showing Microsoft's desire to open the PC end, mobile, XBOX and networking and embedded devices and virtual realities such as black HoloLens complete the unification of science and technology's grand ambitions but also for developers depicts a 1 billion potential users of the Blue Ocean. Windows10 systems in General, Microsoft has achieved initial success. Relevant data show that 6 months Windows10 installed capacity has reached 200 million.
As part of Microsoft's strategy on cloud services, Azure cloud service performance is remarkable, it has continued its strong growth for several quarters in a row. Second quarter, Microsoft's smart cloud Division revenues were $ 6.3 billion, representing a growth of 5%, according to a fixed exchange rate, Azure revenues grew 140%.
Surface crane tail growth of the business from the previous benchmark of the Windows camp hardware products for OEM equipment to design inspiration and Apple, Google, became two in one equipment market: an extended pioneer. In terms of revenue, also entered the $ 1 billion Club, become a Microsoft hardware highlights. And subsequent Surface Book is brought long lost innovation ring for the notebook market, consumers like Microsoft's ability to innovate. In addition, HoloLens holographic glasses, was once available, have received praise from the industry.
Superposition of these favourable factors, put Microsoft's stock on a 15-year high. In these businesses, Microsoft is youth. But in the back of these brand new, take notice of, the youth dresses up, represents the future of mobile business, Microsoft has behaved decrepitude and embarked on a road of no return.
Second, mobile business took to the road of no return
Weakness of Microsoft's mobile business for a long time, but weak on the mobile side, in last year's Conference on Build, Microsoft out of the "cross-platform applications, across terminals, embracing the open source" three rescue medicine. Intent to extend Microsoft's own best ecological boundaries on the one hand, occupation of the iOS and Android platforms, fostering user habits of Microsoft applications, make the core application platform-level products; the other hand build a better application development platform to provide better development tools, application development for developers to provide more convenience to lure developers back to the Windows ecosystem.
In this nearly a year of time, however, Microsoft Mobile service offered three prescriptions did not bring what we expected better, but Windows Phone (currently Windows 10Mobile) ill, has embarked on a road of no return. Why, Microsoft at this years after the abuse of incorrigible, perfunctory, promise of software of hardware, makes real sense: in the mobile business, Microsoft still cannot find North, still live in their own data in a rational world, and turned a deaf ear for the humane care of consumers expect to see.
Perfunctory hardware
In two years time, Microsoft's deep interpretation of what is called the user's perfunctory. Lunia's flagship camp experience for up to two years after a period of vacancy, Microsoft finally brings the 950 series. While positioning the flagship, but with a mediocre design and cheap materials outside all of the two products. Microsoft succeeds in avoiding the Lumia can deliver all of the delightful design, creating the ugliest ever Lumia flagship device blasted, Nokia, era Lumia the Seiko designed the first names they represent. Their severe low Lumia was the height of the industrial design, they are not entitled to this era.
Software upgrade eat my
People cannot step into the same river twice, but Microsoft practice will be shown its true. Windows Mobile upgrade on 10Mobile issues, Microsoft staged a year Window Phone7 upgrade Windows Phone8 farce, for some reason, chose to abandon the user.
Hang about after a year-long, recently, the official push of the official version of Windows 10 Mobile 10586.164. However let current all adhere to of Windows Phone user plunged glasses of is: the official version upgrade, by support of models just for Lumia 1520,930,640,640XL, 18 paragraph models, and remaining such as HTC One M8, and Lumia Icon, and Lumia1020, many equipment in hardware configuration and system experience Shang, even than support upgrade of some equipment also to high-end, and smooth, but they is does not in support of column. Half received only from Microsoft official Twitter Windows Insider and Gabe made it clear that there is no second wave pushed plans for a capital of regret.
Microsoft made this decision because, allegedly due to decisions made by Windows Insider feedback data plan. It is ideal for Microsoft based on feedback of numerical thinking, but at the consumer level, the reason for this is clearly untenable, consumers need not be your ideal consumers need is your feedback about themselves, is human care.
But Microsoft continued indulging in their data, and commitment to the previous word. Until now, Microsoft has made it clear: Windows 10 was released after the first year, all running Windows 8.1, Windows Phone 8.1, Windows 7 users can upgrade for free to Windows 10, all active WP8 and above can be upgrade to the latest version of the phone's operating system.
This is indeed a strength of self in the face of Microsoft. But since the face, how strong it is not built on its mobile business, can do that users love to use without rolling on the basis, but on Windows Phone shaky premise. Hermes iPhone 6 Plus cover
Data show: Windows Phone is likely to be next out of mobile operating systems. Gartner data showed Windows phone share has fallen to 1.1%, has stopped growing; but IDC thinks that its market share will fall from the current 1.6% 2020 0.9%;Kantar Worldpanel Comtech research report pointed out that Lumia phones originally dominant market share in Central and Eastern Europe started to seriously decline. In China, the situation is more difficult, mainstream applications almost stalled the process of updating and development. Windows Phone has embarked on a road of no return.
Microsoft Mobile cannot feel secure
Hardware's perfunctory, by repeated words, deduction is the Wolf effect. Word will also suffer. Currently, Microsoft Mobile, for both consumers and developers, can't have a sense of security.
For consumers, who, in the years of "being cheated" experience, buy Microsoft mobile hardware application is not the biggest risk of scarcity, but would be able to get updates and upgrades of the system test, Microsoft has two go back on one's Word, would also deserve consideration for the third time. Microsoft on the mobile side has lost the trust of consumers to its hardware.
For developers, Microsoft's sway policy is to let them suffer, hard costs of human, material and financial resources is not an excuse to reinvent Microsoft. Starting from 8.1 Appx, and now to the UWP, and then to the future x86 full version Win10, version again and again in new Microsoft API several times to overthrow the redo, a application developer of too much effort is wasted. On the current Win 10 Mobile, a developer Groove, which so far does not have a mature API and development recommendations.
Microsoft Buid Conference last year to push Android application migration projects in development after entering, but ruthlessly cut down. And from the competitive situation, whether Microsoft will abandon Windows 10 Mobile is also unknown. At this time, developer at arm's length is a correct choice. Microsoft swaying policy, suddenly felt once we should be outraged, criticism they have no sense of social responsibility which have not fulfilled their obligations using the quotient of a large company, a little more understanding.
Three, Build2016 hard to bring hope for mobile business
And tonight, a new Build of Microsoft Conference will come. Of course Windows 10 nature is the protagonist, perhaps we will have Windows of 10 real unification. Perhaps there will be more details about UWP application development paradigm, there may be progress in the integration of artificial intelligence may have differentiated functions of Microsoft's main Continuum model of a better user experience, and may even have anecdotal Surface Phone.
From these single content, each equally exciting, full of Build 2016 is worth watching. For smartphones, however, judging from the current, which could not be saved, nor save the hearts of insecure.
Under the cold facts, we have to Windows Phone "breakthrough blockade iOS and Android mobile operating system market share, more differentiated experience for Microsoft to open" all things Internet "new chapter" fantasies can come to an end. Mobile, Microsoft and consumers were not in a channel, Microsoft world full of data-type rational, but the needs of the consumers of the world is both humanistic sensibility.
[Article correction] Hermes iPhone 6 Plus Case
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Tags: Science and technology , The Internet
