Apple press conference early this morning launched Apple Pencil, we cannot but call Apple "face" because Qiao Bang he was mocked, no one likes a stylus. But, in fact, Apple is not the first time the "Pencil" said. Disney iPad Mini Case
In 2013, the iPad Air ads, Apple iPad Air and pencil analogy. In the video, a pencil throughout all the lenses. Advertisement said, omnipotent, omnipresent. You can provide inspiration, creation, suitable for students, scientists, artists, and so on. But in the end, when everybody thought it was a compliment when pencil only showed products--iPad Air.
Apple advertising was intended to Air as iPad can replace things in pencil. Today, Apple introduced a "pencil" is not understandable for "pencils" and the iPad is equally indispensable yet?
Samsung Galaxy Tab Pro 10.1 years in advertising, direct imitation of Apple iPad Air pencils advertising ideas, but also directly to iPad Air out. Samsung in the advertisement referred to their products than the iPad is thinner and also support double screen and multitasking.
Because a pencil set off a tear force, combat friends to really prove? Disney iPad Mini Case
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Apple Pencil
Only Apple iPad Pro is also equipped with a Pencil stylus, use with iPad Pro delicate multistage pressure-sensitive effect can be achieved. Appears in the live demo videos are stunning works of calligraphy and painting. Apple Pencil costs $ 99, and needs to be purchased separately.
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