Monday, August 10, 2015

Dior steps into virtual reality with 'Dior Eyes' (VIDEO)

NEW YORK, May twenty nine — When luxury fashion house Dior revealed recently that it was launching the nation's very own virtual reality headset, it was only the latest confirmation that high generate is getting technical.

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The French brand has been in business on a headset informally known as "Dior Eyes" that will provide users and exclusive backstage access to its ready-to-wear runway shows via specially recording footage. A clip by the critère detailing the concept takes viewers in the tour of the Dior universe, at which photographers, models, make-up artists and also designer Raf Simons are all milling around being glamorous before the television show. The idea is clearly to give electricity powered and potential clients a glimpse into house's inner workings. The first headphones will be available to test out in selected succursale as of June.

Dior is by n't any means the only fashion brand deciding upon feelers out into the virtual reality scene. In April the designer denim tire maker 7 For All Mankind teamed up and tech company Jaunt and Elle Magazine to create a virtual reality film which represents its spring collection. The stunning movie, "Visions of California, " portrays a fashion fantasyland set someplace in a French chateau. It is that constitute both 2D and 3D v via the brand's app.

Dior has been in business on a headset informally known as 'Dior Eyes' that will provide users and exclusive backstage access to its ready-to-wear runway shows via specially recording footage. — AFP picElsewhere of Fashionland, designer Rebecca Minkoff iPhone 6 plus Case is apparently working on a plan to bring her New jersey Fashion Week Fall 2015 television show to virtual reality. According to Mashable, the gathering was filmed with high-tech spy surveillance cameras with the aim of creating a 360-degree sit back and watch of the show.

Topshop (naturally) is readily ahead of the game on this one. The most important British high street brand gave at least 5 lucky fans the chance to witness the nation's Autumn/Winter 2014 show in virtuelle wirklichkeit via Oculus Rift headsets 2009, with customers at the brand's flag ship Oxford Circus store in London that can relive the experience in the days i really hope event.

So while only a few brands have ventured into virtuelle wirklichkeit territory to date, it is clear actuality that technology is changing the way the generate industry interacts with its public. That will be next? — AFP/Relaxnews

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