PARIS — It was rumored one years back that Johnny Depp was interested in acting in "Perfume, The Story of a Murderer" — one of the film version of Patrick Süskind's novel of the same name. That did not happen. But fans can celebrate: The actor has just landed a person more high-octane scent-related role, as the visage of Parfums Christian Dior.
The software marks the first time Depp will first a fragrance, according to the French trendy label.
He is to appear in the events for a yet-to-be-revealed Dior men's perfume / cologne, due out in September, which is to be created by the LVMH Moët Hennessy Louis Vuitton-owned house's perfumer-creator François Demachy.
Branding executives are high about the tie-in.
Louise Rosen, originator and chief executive officer of The Message Incorporation., a Paris-based consultancy for style brands, called it "great media news release for Dior. "
"Johnny Depp is a mainstream eccentric. It's a pretty contradiction, and it is the key conundrum that a lot of perfume houses are permanently hunting to solve: How to please everyone — to maximize sales — and at the same time be the foremost, novel, original — to cut around the market noise, " she expressed. "A somewhat dark, serious, trustworthy actor, [he is] humanity who has values, a man of sincerity. "
Depp – who has featured in films such as John Waters' "Cry-Baby, " Tim Burton's "Edward Scissorhands" and Jerry Bruckheimer's "Pirates of the Caribbean" — has until just last year kept fashion at an arm's time-span, instead sporting wide-ranging, quirky sartorial looks often paired with eccentric goggles and topped with a hat. Later on doesn't shy away from accessorizing generously, moreover, including with bracelets and bracelets.
Yet Depp's romantic interests produce regularly been entrenched in the trendy scene. Years ago he dated Kate Moss, was long partnered to Vanessa Paradis and has just engaged to be married Amber Heard.
"He's the last stud you'd expect to sign for a smell, and so, yes, it does bring more detail and probably longevity to the account, " continued Rosen. "The top of the line celebrity won't do. At a time the moment everyone can star in their own portion of personal advertising, you need someone who has gotten more than having a Twitter account. This behavior Johnny has. "
And it comes utilizing price. Industry sources estimate Depp will be paid between $3 hundred and $5 million to appear from a Dior advertising.
Company executives would not be reached for comment.
All the scent will join Dior's men's fragrance portfolio, which includes Eau Sauvageon, Dior Homme and Dior Individu Sport.
The brand's other ambassadors are Charlize Theron, Natalie Natalie portman, Jennifer Lawrence, Robert Pattinson along with Eva Herzigova.
With Dior, Depp becomes part of the ever-burgeoning list of highly successful people appearing in fragrance ads. Presently last month, for instance, it was announced that Stacy Martin will front miu miu iphone's first scent; Dree Hemingway was indeed named the face of the Chloé Foule de Parfum, and Liam Hemsworth was tapped by Diesel Parfums to star in a European ad-campaign this summer.
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